李奥贝纳是一位著名的广告传奇人物，以其深刻的见解和富有启发性的语录而闻名。以下是一些被广泛引用的李奥贝纳经典语录：

伸手摘星，即使徒劳无功，亦不致一手污泥。

*When you reach for the stars you may not quite get one, but you wont come up with a handful of mud either.*

不想犯错？只要不再去想好的创意点子就行了。

*To swear off making mistakes is very easy. All you have to do is swear off having ideas.*

丧失谦逊，会危害我们的判断力；自以为是，可以让我们前进时栽跟斗。

*Loof humility can wreck our judgment. Smug complacency can put a roadblock in front of our progress.*

广告没有永恒的成功。

*Advertising has no eternal success.*

让我们继续以此闻名：这家代理商，花了大部分时间在改进它的理念，而不是在辩解它的正确性。

*Let us continue to be known for the fact that this agency spends most of its time improving its ideas rather than justifying them.*

我所享有的任何成就，完全归因于对客户与工作的高度责任感，不惜付出自我而成就完美的热情，以及绝不容忍马虎的想法，草率粗心的工作，与差强人意的作品。

*Any success I have achieved is entirely due to a high sense of responsibility towards clients and work, a passion for perfection that costs me nothing, and an unyielding intolerance for sloppy thinking, careless work, and mediocre results.*

有乐趣的环境能滋养创意，没有人工作只是为了好玩，但并不意味工作不能变得有趣。

*An enjoyable environment nurtures creativity. No one works just for fun, but that doesn't mean work can't be enjoyable.*

高雅的品味，崇高的道德标准，向社会大众负责及不施压力威胁的态度——这些事让你终有所获。

*Elegant taste, lofty moral standards, a responsible attitude towards the public, and a lack of coercion or threats—these are what will bring you rewards.*

我深信卓越的创意作品，永远是一个成功代理商前进巨轮的中轴——过去是，现在是，未来亦如是。

*I firmly believe that outstanding creative work is always the central axis around which a successful agency's progress revolves—it was, is, and will be so in the future.*

我始终抱持着一个态度：没有“问题客户”，只有客户的重大问题。陷溺问题的挣扎，永远比寻求解决之道浪费且消耗精力。

*I have always maintained an attitude: there are no "problem clients," only major problems with clients. Struggling with problems is always more time-consuming and exhausting than finding solutions.*

即使不考虑道德因素，不诚实的广告也被证实无利可图。

*Even if you don't consider the ethical factor, dishonest advertising has been proven to be unprofitable.*

即流的最好方法，就是善于利用时间，它直接影响我们实际的费用与利润。

*The best way to get things done quickly is to be good at managing time, as it directly affects our actual costs and profits.*

摩擦产生星星之火，星星之火点燃伟大创意的燎原巨焰。

*Friction generates a spark, and that spark ignites a prairie fire of great ideas.*

广告无法为一个人们不需要、不渴望拥有的产品塑造奇迹。但是，一位有技巧的广告人可以将产品原被忽略的特点表现出来，而激起人们拥有的欲望。

*Advertising cannot create miracles for products that people do not need or desire. However, a skilled advertising person can highlight the features that were previously overlooked and arouse people's desire to own them.*

公司变大，有时候的确有说不出的苦处。

*Growing a company sometimes has its own set of unspeakable hardships.*

这些语录不仅展示了李奥贝纳对广告行业的深刻见解，也反映了他对创意、责任和职业道德的高度重视。希望这些语录能对你有所启发。